In the auto business everyone’s trying to be the next Toyota. The next car brand the surges to the top and appears to completely bullet-proof. Well, the next Toyota might end up being Hyundai. For the last 3 months Hyundai sales have bucked the auto industry trend of decreasing sales. Something the big guys like Honda and Toyota could not do. The only question left for Hyundai to answer is can they keep this up? Well their product is not just affordable, but very well made and that’s the real key. No they just need to continue increasing sales and they will be on their way to becoming a force in the auto industry.
October 5, 2009
October 2, 2009
September 29, 2009
September 28, 2009
September 25, 2009
September 23, 2009
September 22, 2009
September 18, 2009
September 16, 2009
Toyota’s going a different way, should they be followed?
Electric cars are getting a ton of buzz right now, I think people are more environmentally conscious now than any other time and that’s all good. Hybrid and electric cars are on the menu for virtually every manufacturer including GM, Ford, Renault, BMW and VW. And Toyota of course has the Prius. But what’s really interesting is Toyota’s direction for the future; they are developing a hydrogen powered car.
Hydrogen has some real appeal. It burns virtually emission-free and it is available in North America in such abundance that it costs next to nothing (33 cents a gallon for example). Could Toyota be looking at this possible scenario in the next couple of years, a market with several different hybrid and electric cars for sale along with a strong green demand? But, the electric cars come with a big price (estimates say an electric car will carry a $15,000 premium). For example, the Chevy Volt is expected to have a price tag of $40,000 and its competition (similar gas-powered cars) will be priced at $25,000.
Now if at the same time Toyota steps in with hydrogen powered car in the $25,000 price range my question is who would want to buy a Volt? Toyota’s car will be just as green if not more so than the Volt, cost about $5.00 to fill up and have a price tag $15,000 less. So is this another situation when everyone will look back and say Toyota out-smarted everyone?
September 15, 2009
Has the time come for an electric car, ask Jay Leno?
It seems like the idea of an electric car is very 21st century. But what most people do not know is that electric cars have been for sale for over 100 years (1909 Baker Electric). The electric car is nothing new, but it may now finally be moving into the spotlight. As you probably know, Jay Leno has a ground-breaking new television show that debuted last night. What you might not know is that on the new Jay Leno show there are plans to have a reoccurring segment that features an electric car.
The plan is to have a segment, Green Car Challenge, 2 or 3 times a week featuring a celebrity driving an electric Ford Focus. This could be tremendous advertising and PR for an electric car! Imagine if the Leno show is successful and a couple of times a week America gets the chance to see different celebrities drive an electric car that is fast and fun, it could completely change millions of people’s opinion of an electric car. Could Jay Leno be the man that finally brings the electric car to mainstream America? Time will tell.