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February 29, 2008

Big 3 Discounts Coming

Filed under: Car Buying Help — Tags: , , , , , , , , , — admin @ 4:04 pm
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I sense that the Big 3 US auto makers (GM, Ford & Chrysler) are at a tipping point.  Sales are soft for all 3 and the prospects for the remaining 9 months are not great… so what do they do?  Do they revert to their old ways of a couple of years ago when they filled the trunks of undesirable cars with piles of money to entice people to buy them?  Or, do they hold their present position and maintain a decent profit margin on the small number of sales currently generated?

            The answer to this question should determine your car-buying approach.  So let’s break it down, the factories GM, Ford Chrysler know they must do something.  If history is a good indicator of the future, expect them to land awkwardly somewhere in the middle.  I think you will see – starting in March increased rebates on the slowest moving vehicles for all three companies.  If sales do not increase… larger rebates will expand through their lines.

            So, if you are planning on buying a vehicle from the ‘Big 3’ in March I recommend you find your rebates; they should be available on line no later than March 4th.  Then locate the dealer in your area with the largest number of the vehicle you want to buy in-stock.  During your car-buying negotiation this dealer should give you the best price with the least resistance.  Include the rebate, work from the invoice price and let them know early and often that you are a real buyer and you should get an OUTSTANDING price!

February 27, 2008

Welcome to the BMW Bargain Bin

Filed under: Car Buying Help — Tags: , , , , , — admin @ 9:10 pm
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Tough times are tough for everybody!  And according to Tom Purves, BMW’s US CEO, his dealers should expect a tough first half of 2008.  Tom’s forecast comes on the heels of one of BMW’s worst months in memory.  In January 2008 new car sales for BMW in the US were down a whopping 22.4% compared to January 2007, that’s a huge fall-off!  Although the US economy is weak, this type of sales decline might not have been foreseen because in 2007 BMW sales rose 7%, they seemed unaffected by the economic slowdown in the US.  Within the BMW brand, the more expensive models have seen the greatest decline in sales.

So, if you are shopping for a BMW you are in a position of control.  Historically, BMW dealers have been reluctant to go below a certain profit-point for a new car sale… well that rule is in the garbage now!  If you know your pricing, understand the car you’re shopping for and are perceived as a real buyer you can expect to get an incredible price on a new BMW.  Be smart, use the leverage you have!

February 26, 2008

Used cars – what you need to know

Filed under: Used Cars — Tags: , , , , — admin @ 6:28 pm
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2008 is shaping up to be a very difficult year in the automotive industry.  New car dealers are preparing for a down year and that affects everyone.  With sales slowing for new cars, their dealers are attempting to increase their share of the used car market.  When new car dealers try and increase their used sales they will eventually try and take customers away from independent used car dealers. 

New car dealers are also anticipating that the state of the economy along with the present credit crunch will force someone shopping for a new car to change their plans and buy used.    An additional concern for both dealers and car shoppers is that in 2008 many people who would have been able to finance a new or used car over the last couple of years will not be able to get financing today. 

For the car dealers, the most frightening part of this is that used car sales are expected to drop in 2008!  In 2007 41.4 million used cars were sold and the forecast for 2008 is only 40 million units.  So, if you are a new car dealer you need to prepare for fewer buyers in the market in 2008 verses 2007… and last year was a bad year! 

This is great news for used car shoppers and if that’s you, you can expect your local new car dealers to offer a wider selection of used cars and be more receptive to satisfying your needs.  Shop aggressively and smartly and you can get an outstanding deal.  You should expect to see great prices and a great selection of nearly new lease turn-ins that offer exceptional value and savings.

 

February 25, 2008

Buying a car on the internet

Filed under: Car Buying Help — Tags: , , , , , , , , — admin @ 6:30 pm
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When someone tells you that they bought their new car on the internet they are probably not telling you the truth.  No, your friend is not being deceitful; she’s just giving you inaccurate information.  You see, according to the New York Times 100,000 people bought their new car over the internet in 2007.  Now, 5.1 million people used the internet to contact a dealer during the car-buying process.  THAT is the difference, people use the internet as a source of information and communication, but in the end they still must enter the dealership to complete the transaction.  Books, plane tickets and chocolates are great items to buy on the internet; cars are something you still need to enter a ‘bricks & mortar’ retail dealership.

So how do you shop for a car on the internet?  The internet is the most powerful source for research.  Using it you can decide what type of car you should buy, what your price should be while helping you find your local dealers.  All of this must be done prior to ever walking into the dealership – failure to do so will cost you needless thousands of dollars.  I’ve been going into dealerships regularly for over a decade and I would say that of the people who were not prepared in the manner I described 99 out of every 100 overpaid.  I get to see or hear about their deals and it is frightening what happens to the unprepared!

The internet can also provide valuable information about your trade-in, your credit status and the pricing of a warranty for your next car.  So, you do not buy a car on the internet, rather you use the internet to get the right price, to get the proper trade-in amount and ensure any other product (financing or warranty) you buy is properly priced.

Stay tuned to this blog to learn more information about buying a car using the internet.     

February 21, 2008

Entering a car dealership… be careful!

Filed under: Car Buying Help, Dealerships — Tags: , , , , — admin @ 7:52 pm
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I just read a story in the Macomb Daily that shines a bright light on the twisted, money-hungry mentality that thrives in many auto dealerships.  Richard Duncan was just awarded a $3 million dollars by a jury and the person ordered to pay him was his daughter Gail Tejpaul.  Apparently Richard and Gail ran the now defunct Jerome Duncan Ford together (Richard is now 82 and founded the dealership in 1956).  The reason for the law suite is Richard and Gail had a non-compete agreement (something you would not think a father and daughter would need) which Gail violated.  She apparently broke the non-compete in several ways including opening up two other car dealerships including one across the street from Jerome Duncan Ford!  Of course the trial was ugly; there were allegations back and forth about financial impropriates a real unpleasant scene.  It took the jury less than three hours of deliberation to come to their verdict. 

If you are entering a car dealership in the near future, remember this story.  Anyone entering a auto dealership is walking into a cut-throat financial arena.  No, not every dealer is like the Duncans, but you can bet that the dealer you work with is going to try and make as much money as possible off of you… GUARANTEED! 

So, to protect yourself you MUST be armed with the following: know all your pricing figures, know all your financing figures, know your proper trade-in amount and know what competing dealers prices are.  Without knowing all of the above you have to expect to leave thousands of dollars more at the dealership.   

February 20, 2008

Buying a car with bad credit

Filed under: Car Buying Help — Tags: , , , , — admin @ 8:19 pm
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The sub-prime market has been a hot topic lately.  Everyone’s talking about it, from the evening news to being a crucial part of Barack Obama’s speeches, sub-prime credit and the way banks are treating these customers is hot topic.  The lending business affects everyone including the home and auto industries.  The current sub-prime lending situation will affect many of the people trying to buy a car today so let me give you some valuable advice.

First let me explain how your credit score is developed and what it means.  Every person has a credit score and the range goes from 350 to 850.  Your score is based on many things, but the two main elements are your DTI ratio (debt to income – how much you owe verses how much you make) and your credit history (your ability to pay your bills on time).    

There are not any hard and fast rules about were your score puts you, but generally if you have a score of 620 or higher you are considered a prime customer by lending institutions.  So, a score of 619 or below would put you in the sub-prime category.  If you are buying a car today nothing is more important than knowing your credit score because banks are walking away from the sub-prime loans in droves!  It was just announced that in January 2008 four percent of sub-prime auto loans were delinquent at least 60 days – an increase of a whopping 43% verses January of 2007 and 4% represents the 10-year high point!  This is causing independent lenders to reduce or eliminate their auto sub-prime loans. 

So, before you enter a dealership you need to know your credit score so visit freecreditreport.com.  If you do not have prime credit I strongly recommend you shop for financing on the web prior to visiting a dealership.  A person buying a car today with bad credit should expect to pay a hefty interest rate, but by shopping your loan yourself you can easily save thousands of dollars verses what the dealership will probably charge you in interest for your next auto loan.     

  

February 19, 2008

Car Shopping & Price Fixing

Filed under: Car Buying Help — Tags: , , , , , — admin @ 5:14 pm
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Mercedes-Benz has recently settled a $17.5 million dollar class-action law suite filed in New York.  Price fixing is when a group of dealers in a geographic area all decide to set an agreed upon minimum price for a car or cars.  When a group of dealers decide to enter into this type of illegal agreement it allows each dealer to confidently quote the protected minimum price knowing their competitors will not offer a better price.  This law suit has been ongoing for nine years and with this settlement it appears that several New York area dealers are guilty of collaborating on an illegal price-fixing scheme. 

I think it is safe to say that this is not an isolated occurrence.   Car dealers are facing increasingly tough economic conditions right now creating a desperate environment.  One of the by-products I see from the inside the auto industry is panicked pricing and this can lead to price fixing.  I am seeing dealers regularly advertise prices in their ads below invoice!  When I started in this business two decades ago this virtually never happened, but now it is becoming much more common-place.  Yet, the scariest part of this panicked pricing is that the dealers who are slashing their profits to practically nothing are not selling anymore cars… just losing more money.  So, this will lead to even greater desperation from dealers (both the excessive discounting dealer and their annoyed competitors) and that fosters the perfect scenario for price fixing. 

So if you are shopping for a car you need to be wary of price fixing.  If you suspect a group of dealers are collaborating illegally on pricing I recommend you go on-line and find a dealer in another market and get their price.  If that out-of-market dealer offers you a better price use their price as a shopping point with your local dealers.  Then, if your local dealers continue to hold to the exact same higher price you can bring this information to your Attorney General and alert them to this crime.    

 

February 18, 2008

Presidents’ Day Car Sales

Filed under: Car Buying Help — Tags: , , , , , , — admin @ 7:32 pm
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Historically Presidents’ Day is one of the biggest days of the year for car dealers.  From a car dealer’s point of view they have attempted to start their spring selling season with a strong Presidents’ Day.  Well, I anticipate most dealers will be less than thrilled with their sales figures at the end of today.  It’s a buyer’s market because there are less shoppers buying cars. 

Here’s the great news for anyone in need of a car today – you are in control!  If, as I anticipate car sales are weak today, dealers will do ANYTHING to sell you a car over the last 11 days of this month.  So, if you are in the market to buy a car in February here’s how I’d approach it.  First of all, the moment you walk into a dealership inform them that if you got the right deal you are ready to buy this month.  If you have done your research and know your pricing ask for your number.  If you are collecting information inform the person you are working with that you need their “best price’ because you want to be in a car right-away and if another dealer beats their price they will lose the sale.

By taking this approach in the final third of this month you can get an outstanding price for a new car regardless of the brand you are shopping.  But remember, this is their business and you need to know your facts.  If you do not know their pricing, your trade value, financing information, rebates and incentives you can not aggressively shop for a car.  Good luck and good shopping.

February 15, 2008

The Truth About Auto Extended Warranties

Filed under: Car Buying Help, Dealerships — Tags: , , , , , — admin @ 9:10 pm
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Whether you are buying a new or used car you can bet that some time before your hand is shaken and you pull out of the car dealership, someone will attempt to sell you an extended warranty.  It’s as inevitable as the sun rising.  And surprisingly, whenever I write about extended warranties I always get strong responses from people in the car business.  I guess you can question ethics, conduct and business principles, but don’t mess with the extended warranties!  But, I am going to risk the ire of the auto industry and do just that, write about auto extended warranties.  

To begin with, I want to stress that I am not anti-extended warranties.  I think they can be very beneficial for the right customer; my problem is that extended warranties sold by car dealers usually cost hundreds if not thousands of dollars more than similar warranties sold by internet companies.  That’s why I recommend using an outside source if someone needs an extended warranty.

The subject of this article is the scam many dealers commit with extended warranties.  As the Auto Insider I want to arm you with the tools you need to ensure a car dealer can not pull the ‘forced extended warranty’ scam on you.  The reason unscrupulous dealers love this scam is because its easy to do, its surprisingly easy to get people to fall for the scam and it’s highly lucrative (each time this scam gets pulled off successfully the dealer makes at least $500 and often thousands of dollars).  So, if a dealer is ‘ethically challenged’ the extended warranty scam is probably one of his favorite scams! 

To pull the extended warranty scam off it is usually conducted by the dealership’s F&I manager (F&I stands for financing and insurance – after you have agreed on a car and it’s price you move into the F&I phase of the sale).  Once the unsuspecting customer is in the F&I office he or she is informed that the only way they will get financed, or the only way they will get financed at an attractive rate is if they take an extended warranty.  What the customer is told is, “the bank is requiring you to take the extended warranty to complete the deal.”  If the F&I manager is asked why he or she will respond with a lie like, “The bank is concerned about you maintaining the vehicle during the period of the loan.”  Don’t be fooled, this is a lie!  If you have bad credit or sub-prime credit the odds of this type of scam being attempted on you increases greatly, so be extra vigilant!

The forced extended warranty scam has been around for as long as they have been putting tires on cars and there’s one other constant: it was a lie then, it’s a lie today and it will be a lie long after we’re all gone!  If anyone attempts to pull this type of forced sale on you during your car-buying experience feel free to tell them, “that’s funny, I have a friend in the auto business, he’s an Auto Insider and he told me that a bank would never try and force me to buy an extended warranty.  He said it’s a scam and in many states this is an illegal sales tactic.  So, lets put this little bit of unpleasantness aside and proceed like it never happened, OK.”  

That should stop 85% of the scam-pullers in their tracks, but for the real persistent your follow-up response should be, “OK, now I know you benefit financially if I purchase an extended warranty and I know the bank does not.  (Take out your cell phone and extend your hand now) So, if you are telling me the truth please give me the phone number of the lending agent.  I want to call them on my cell phone, confirm their decision to commit this scam and capture their phone number on my cell phone so when I contact the state’s Attorney General about this matter they can quickly stop this type of auto scam from happening again!  At this point you should have no problem continuing the car buying process, or if the sleaze is too nauseating you can bring your business to another dealer. 

Be warned, like any long-running con, the forced extended warranty scam is conducted under many names with slight differences.  Don’t be surprised if instead of the word ‘Extended’ the F&I manager might use terms used like, wrap-around, additional, bonus, extra, supplemental, mandatory to name a few.  Also, they might attempt to fool you by using words like, protection, coverage, certificate, contract, guaranty, surety in place of the word ‘warranty.  So you can see there’s a long list of pseudonyms for the term ‘extended warranty’ so you can not rely only on the name the F&I manager uses.  What I recommend you do is keep in mind that the only requirement a bank makes when they agree to extend a loan to you is the completion of their paperwork.  When they agree to lend you the money for a car the only other expenditures you are required are items like:  licensing (plates and registration as needed by state) and insurance.  The bank is not concerned about the car’s long-term condition, just your ability to repay them!  So don’t be fooled, if you are on your toes the forced extended warranty scam is an easy one to avoid!

  

February 14, 2008

Shhh… Here’s A Toyota Secret

Filed under: Car Buying Help, Dealerships — Tags: , , , , — admin @ 5:13 pm
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I hate to tell tales out of school, but Toyota just acknowledged the 800lbs. gorilla in the room… things are tough for Toyota dealers too!  Jim Lentz, president of Toyota Motor Sales U.S.A., Inc. confessed that he hears feedback from good dealers that traffic is off in their dealerships by 60%!  This is a major revelation for a Toyota executive because historically they never admit that things are less than spectacular.  Mr. Lentz disclosed this information in an effort to admit the painfully obvious fact that things are off severely in the automotive industry.  Less people are shopping for cars and fewer cars are being sold.  I think this is a breath of fresh air for people working within the industry (people like me) and people like you, the car buying public.

Now, let’s talk about how this news helps you.  If you are a Toyota shopper you can negotiate from a position of strength.  Be aggressive when you ask for a discounted price.  Also, force a salesperson in a Toyota dealership to explain all the confusing elements they use to bully and baffle a car shopper.  Toyota loves to rename options available on a car, press them on this.  For example, a leather sport package for a Camry is known as Option Package QC in dealer materials and the exact same package is named Option Package B on Toyota’s web site.  Now call me cynic, but this type of double naming is highly prevalent at Toyota (along with other brands) and the only reason I think it’s done is to help salespeople confuse customers into paying more money when they buy a car.  Now you, the car shopper’s in control and you do not need to take it any more – make that salesperson explain any and every item you need to feel completely comfortable about your purchase.  Remember, there’s a lot less people visiting the dealership so your salesperson has nothing better to do than explain EVERYTHING to you!  Take the time… save the money.     

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